vector3

Conversion Platform

Conversion prediction uses the principles of machine learning to predict conversion chances of every lead. It collects all the historical data and finds correlation between lead attributes that impact conversion outcome. The system is set up to pick impact attributes from historical data, learns from it and creates the prediction model. New leads are fed into the model to predict the conversion chance that is presented to sales and marketing users as – high, medium or low.

  • Spots all attributes from historical data to identify the factors that impact customer acquisition
  • The system learns and builds a prediction model from historical data by picking lead attributes that impact outcomes
  • New leads are fed into the model to predict the conversion chance as high, medium or low